Making a Delicious Difference.
Kraft Foods employees generously volunteered their efforts this past year to help benefit those in need. The largest volunteer event in company’s history (And what a history it is: Kraft donated over...
View ArticleGetting people to do stuff — good stuff!
OK. It’s clear by now. We are all about “Getting people to do stuff.” And lots of those people have good ideas… so how about ideas that can help do good or make a difference? (like taking the...
View ArticleA Royal Sweepstakes?
I admit, I am a total groupie for all things British Royal, being introduced to the “repositioned brand” through Princess Diana over the years of her public life. Followed every detail and “scoop” as...
View Article“If I Had A Dream (Machine)…”
Last week PepsiCo announced it was beefing up its Dream Machine recycling initiative in our nation’s capital. The Dream Machine announced its partnership with Washington, DC. They are rolling out 363...
View ArticleMore Caring, Less Branding.
I recently came across a very powerful video via my FaceBook newsfeed on the dangers of texting and driving. The video features real families and friends of people who were either victims of or the...
View ArticleTotally Nuts!
OK, here’s an out-there way to get noticed — sponsor an art gallery dedicated to your brand! That’s what the sandwich shop “Peanut Butter & Company” and The National Peanut Board did to get some...
View ArticleShow them some love…
… and get a T-shirt too! In the world of promotion tactics, we all know how effective the old “Gift with Purchase” can be. You get the consumer to act, give them something to earn their loyalty, and...
View ArticlePop-up Retail goes to the beach.
Hip Swedish clothing retailer, H&M brought their store to the beach last week to benefit the global charity WaterAid . In previous years, H&M had created a variety of exclusive beachwear and a...
View ArticleGoing Green? Here is how to Get the Green Light with Consumers.
Kermit the frog may have had it right— “It’s not easy being green”. There is a lot to consider when creating sustainable marketing products and programs. It is not simply adding “green” to your brand...
View ArticleGive a Coffee, Get a Coffee.
You may not know Jonathan Stark but he is letting you use his Starbucks card to buy yourself a free cup of coffee. Stark posted his personal Starbucks card online, for anyone to use with some...
View ArticleNow That’s A Reason to Give
Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of...
View ArticleDo Good Food.
These days it seems like every company under the sun has latched on to some sort of cause marketing be it Susan G. Koman, Feeding America or LiveStrong. Most of these efforts require some sort of...
View ArticleWhen Giving Back Falls Apart at the Seams.
What’s all the rage over Tom’s shoes? My daughter and my niece, both in their teens, were coveting Tom’s shoes during our recent back-to-school clothes shopping. Having heard so much about their...
View ArticleSupport your Girls.
October is breast cancer month and a sports bra manufacturer is suggesting that women “support your girls”. Now I have always heard of men naming their private parts–but I did a double take for a...
View ArticleHave the Energy To Feed 1 Billion People?
Rapper, Curtis “50 Cent” Jackson, has joined forces with Chris Clarke, the CEO of Pure Growth Partners, to launch the 50 Cent Street King Energy Shot. 50 Cent was inspired to give back during a trip to...
View ArticleLet your fingers do the giving.
So now even the Salvation Army bell-ringing Santas are going mobile! Couldn’t be more simple. Ringing bell. Big sign. Request to text GIVEPGH to a simple short code and poof — you’ve made a $10...
View ArticleGod Bless the Lazy Angel.
LazyAngel Advertising from Lazy Angel on Vimeo. Wow, I thought this was a pretty cool social cause, a GWH W.T.F. (Winner, Toss-Up or Flop) Award Winner to me— Check it out. It’s a way to turn surfing...
View ArticleArt Doing Good.
A beautiful thing has been happening to some of the most traditionally gritty and drab areas of Chicago. For the past 40 years, the Chicago Public Art Group has been beautifying some of the most...
View ArticleI am H.U.M.A.N.
As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your...
View ArticleSustainably Bag a Burrito.
Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies...
View ArticleStreet Wise, Indeed
Those in, or traveling through, Chicago might have encountered a StreetWise vendor selling weekly magazines in front of Starbucks or some other high traffic area. The StreetWise organization lends a...
View ArticleGive Me Liberty, Or Give Me Denim.
I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791...
View ArticleNow THAT’S Responsive Marketing!
Way to go, Duracell! Hope everyone saw this fantastic example of bringing a brand to life in Real Life! Duracell had created a *Power Forward Community Center* apparently two years ago and a more agile...
View ArticleHappy New Year
As we close out another great year — a year of record successes for our clients’ brands, new initiatives, new challenges and some of the most fun work we have ever had the privilege to do — we send...
View Article
